Introduction
A Quick Introduction to Industrial Automation
Industrial automation refers to the use of technologies such as machines, control systems (e.g., PLCs—programmable logic controllers), software, and robotics to perform manufacturing or production tasks with minimal human intervention.
Key Concepts:
Objective: The goal is to increase efficiency, accuracy, safety, and speed while reducing operating costs and human error.
How it works: Automated systems are programmed to complete specific tasks (such as assembling products, sorting items, or controlling temperatures) without manual effort. These systems often include:
Sensors: To detect changes in the environment.
Controllers: To make decisions based on sensor input.
Actuators: To perform physical actions such as moving, grasping, or cutting.
Industries that use it: Manufacturing, automotive, food processing, packaging, pharmaceuticals, and energy production.
Real-life example:
In a car factory, instead of humans manually installing car doors, robotic arms (part of the automated system) do it with precision and speed. This reduces errors and increases production rates.
Why beginners are hearing about Automation Direct?
Automation Direct is a popular online supplier of industrial automation components and systems. It is becoming a common name among beginners for several reasons:
1. Beginner-friendly resources
Automation Direct offers a vast library of free learning materials such as e-books, tutorials, videos, and how-to guides designed specifically for people new to automation.
These resources break down complex concepts into easy-to-understand lessons, making automation accessible to students, hobbyists, and entry-level engineers.
2. Affordable and Transparent Pricing
Compared to traditional industrial suppliers, Automation Direct is known for budget-friendly components – ideal for small businesses, startups, or students.
Their transparent online pricing model eliminates the need for sales representatives or negotiation, which can be intimidating for beginners.
3. DIY and Maker Culture Growth
The rise of DIY electronics and maker communities has led more people to explore automation for smaller projects (such as home automation, automated greenhouses, etc.). Automation Direct is one of the few suppliers that supports both industrial-grade and small-scale DIY needs.
4. User-Friendly Online Shopping Experience
Unlike traditional industrial suppliers, Automation Direct offers a clean, easy-to-navigate ecommerce platform.
New users appreciate being able to search for parts, check compatibility, and order directly – without the need for technical support.
5. Free Software Tools
They offer free PLC programming software such as Do-more Designer, which makes it easy for beginners to gain practical experience without any upfront cost.
What Is Automation Direct?
Company Overview: Automation Direct
Automation Direct (formerly known as PLC Direct) is a U.S.-based industrial automation company founded in 1994. It was one of the first companies to sell industrial automation products directly to customers through catalogs and online ordering – making automation more affordable and accessible by eliminating the middlemen.
Key Facts:
Headquarters: Cumming, Georgia, USA.
Business Model: Direct to Customer (D2C) sales through its website and catalog.
Target Audience: Engineers, maintenance technicians, manufacturers, students, and hobbyists.
Reputation: Known for competitive prices, excellent customer service, fast shipping, and a wide range of high-quality automation components.
What Makes Them Different:
Transparency: Prices and specifications are clearly listed online.
Education-Focused: Offers free learning tools and support.
Fast Delivery: Most orders ship the same day.
No salespeople: Everything is handled online or over the phone, which appeals to modern users.
What it offers: PLCs, sensors, HMIs, and more
AutomationDirect offers a comprehensive lineup of industrial automation hardware and software products. Here’s a breakdown:
1. PLCs (programmable logic controllers)
What they are: Rugged computers used to control machinery and processes in factories.
What AutomationDirect offers:
Brands: Productivity Series, Do-More, Click Series.
Features: Easy programming, affordable, compact design.
Software: Free downloadable PLC programming tools.
2. Sensors
Purpose: Detect physical inputs such as motion, temperature, light, distance, or pressure.
Available types:
Proximity sensors – Detect metal or non-metal objects.
Photoelectric sensors – Use light to sense the presence of an object.
Temperature Sensors – Monitor heat levels.
Pressure Sensors – Used in fluid systems and air compressors.
3. HMI (Human Machine Interface)
What they are: Screens that allow humans to interact with machines.
Use Case: View real-time data, send commands and monitor production systems.
What they provide:
Affordable, easy to program touchscreen displays.
Compatible with their PLCs and other systems.
4. Drives and Motors
Types: Variable Frequency Drives (VFDs), stepper motors and servo systems.
Uses: Control motor speed and torque in conveyor belts, fans, pumps, etc.
5. Power Supplies
Provide regulated power to automation components.
Reliable and rugged – designed for industrial environments.
6. Cables, Connectors and Panel Components
All the necessary accessories to build and wire your control panels.
Pre-wired options and modular setup for faster installation.
7. Industrial Control Panels and Enclosures
Durable housings for automation systems.
Customizable with ventilation, mounting and wiring options.
8. Free Software and Online Tools
PLC Programming Software
HMI Configuration Tools
CAD Files and Wiring Diagrams
Online Part Configurator
Why It’s Popular?
Affordable pricing
One of Automation Direct’s biggest advantages is its competitive, transparent pricing – one of the main reasons it’s so popular among beginners, students, small businesses, and even large-scale manufacturers.
Why it’s affordable:
Direct-to-consumer model: No middlemen or distributors. You buy directly from the company, which reduces costs.
Transparent pricing: The cost of every product is listed on the website with no hidden fees. You don’t have to call a salesperson for a quote.
No licensing fees for software: Most of their PLC and HMI programming software is completely free, unlike many industrial suppliers who charge licensing or subscription fees.
Bulk and value packs: Many products (such as sensors or connectors) are sold in cost-saving multi-packs.
Budget product lines: For example, the CLICK PLC series is a low-cost solution for learning and small automation tasks.
Ideal for:
Students or hobbyists on a budget.
Startups that want to automate processes without a big investment.
Educational institutions that run laboratories or workshops.
Easy online access
AutomationDirect was one of the first companies to offer industrial automation products online, and they’ve maintained that lead by making their website extremely user-friendly.
Things that make it easy:
Modern ecommerce experience: The site works just like any online store—search for products, add to cart, and check out in minutes.
Instant specifications and datasheets: Each product has detailed technical specifications, 3D models, manuals, and wiring diagrams ready to download.
Live chat support: Beginners can get help via live chat or phone support—no need to be an expert.
Real-time stock and shipping: You’ll know if a part is in stock, and most items ship the same day if ordered before a certain time.
No account needed to browse: You can view everything freely before signing up or purchasing.
Ideal for:
Newbies to industrial automation who are more comfortable shopping online.
Anyone who wants to learn and buy at their own pace – no pressure from sales representatives.
DIY and beginner-friendly tools
AutomationDirect caters not only to industry professionals but also to hobbyists, students, and small-scale tinkerers who want to automate simple systems like home projects, labs, or small businesses.
Tools and features that help beginners:
Free programming software: For PLCs and HMIs (e.g., Do-more Designer or CLICK programming software), with built-in simulation and easy drag-and-drop interface.
Learning resources:
Free e-books and tutorials on the basics of automation.
Detailed how-to videos on YouTube.
Step-by-step guides on how to wire, configure, and program the device.
Starter Kits: They sell PLC and HMI starter bundles – perfect for learning or prototyping.
Simple Product Categories: The website uses simple language and visual guides, so users can choose the right components without being overwhelmed by technical terminology.
Ideal for:
Makers and DIYers building things like smart greenhouses, conveyor belts or automated lighting.
Students trying out hands-on automation projects or coursework.
New engineers testing systems in small-scale or prototype environments.
Key Products & Use Cases
Small factories, automation projects and education
AutomationDirect is widely used in real-world industries, DIY projects, and educational settings – especially where cost-effective, easy-to-use, and reliable automation solutions are needed.
1. Small factories and businesses
Many small to mid-sized manufacturers use AutomationDirect products to automate repetitive tasks, improve efficiency, and reduce human error – without breaking the bank.
Why it works for small factories:
Budget-friendly components for limited capital.
Easy installation and programming – no need for a large engineering team.
Reliable performance in tough industrial environments.
Use cases:
Conveyor belt systems: PLCs control the movement of items, stopping or redirecting them based on sensor input.
Packaging machines: Sensors detect products, HMIs show status, and PLCs automatically run sequences.
Temperature or pressure monitoring: Sensors send real-time data to controllers to ensure product stability.
2. DIY automation projects
Makers, hobbyists, and individual engineers use AutomationDirect products for personal or small-scale automation setups.
Why DIYers love it:
Affordable entry-level PLCs and HMIs (such as the CLICK series).
Free software and tutorials for learning at home.
Easy to wire, plug-and-play components.
Example projects:
Automated irrigation system: Use a PLC and moisture sensors to water plants only when needed.
Garage door controller: Automate opening/closing using sensors and timers.
Home workshop automation: Control appliances, lights, or fans based on speed or time settings.
3. Education and Training
Many technical colleges, vocational schools, and engineering programs use AutomationDirect hardware in labs and classrooms to teach automation basics.
Why it’s great for education:
Real-world components – students get hands-on experience.
Free educational materials and course guides.
Safe, low-voltage systems suitable for classroom use.
Simple software that’s perfect for beginners.
Uses in Schools:
PLC Programming Courses: Students use CLICK or Productivity PLC to write control logic.
Electrical Engineering Lab: Simulate real-world automation scenarios such as traffic lights or motor control.
Capstone Project: Build automated machines or industrial simulators using sensors, motors, and control panels.
Examples: Motor Control, Machine Automation
Let’s take a look at two common automation applications that span industries and education:
Motor Control
Motors are everywhere – in fans, pumps, conveyor belts, mixers, etc.
AutomationDirect offers variable frequency drives (VFDs) and motor starters that control motor speed, torque, and direction.
Coupled with a PLC, motors can run only when sensors detect a product, saving energy and improving safety.
Machine Automation
Machines such as packaging units, CNC tools, or labeling devices rely on precise timing and sequencing.
AutomationDirect’s PLCs and HMIs let users design custom logic to:
Automatically start/stop processes
Adjust parameters (speed, duration, volume)
Display real-time data on screens for human operators
How to Get Started?
Signing up, Browsing products, Help tools
AutomationDirect is designed to make buying and learning automation products as easy as shopping on any e-commerce site. Whether you’re a student, engineer, or hobbyist, you can get started quickly – without ever talking to a salesperson.
1. Signing up
Fast and free: Creating an account at AutomationDirect.com is simple and free.
No approval required: Unlike traditional industrial suppliers, you don’t need to be a company or professional – anyone can sign up.
Account benefits:
Save your favorite products
Track orders and shipping
Access order history and download invoices
Receive notifications for sales, updates, or software releases
2. Browsing products
User-friendly website: You can search by product type (e.g. PLC, sensor, HMI) or brand/series.
Filter tools: Narrow down products based on price, voltage, size, communication type, and more.
Detailed pages: Each product page includes:
Technical specifications
Manuals, CAD drawings, wiring diagrams
Customer reviews
Related accessories
Bonus tip: No need to call or request a quote – prices are clearly visible to everyone.
3. Support tools
AutomationDirect offers excellent technical support – even for beginners:
Live chat and phone support: Ask real people for help during U.S. business hours.
Product selector tools: Helpful wizards and filters lead you to the right part based on your needs.
Online forums: Ask questions, troubleshoot, or browse previously solved issues.
Quick start guides: Step-by-step instructions for wiring, configuring, and programming new products.
Software downloads: All software is available on your account dashboard or product page – with free updates.
Learning resources and tutorials
One of the reasons AutomationDirect is so beginner-friendly is its vast library of free educational content. It’s designed to help users not only use its products, but also understand automation principles from scratch.
1. Free eBooks and PDFs
Topics include:
PLC Basics
Industrial Networking
Motor Control
HMI Design
Written in simple language with diagrams and examples
2. Video tutorials
Available on YouTube and AutomationDirect’s Training Center.
Covers:
Wiring and installation of PLCs
Programming walkthroughs
Troubleshooting tips
Real-world automation demos
3. Hands-on projects and labs
Some guides are designed as lab-style exercises.
Great for teachers or students learning in classrooms or training programs.
4. Blogs and how-to articles
Practical advice on automation trends, product comparisons, and use-case examples.
Often written in an informal, beginner-friendly tone.
5. Interactive software demos
Many programming tools (such as Do-More Designer) include built-in simulators.
You can write and test logic without owning the physical hardware.
Conclusion
Automation Direct is often called a “trusted gateway” into industrial automation because it provides a safe, simple, and supportive way for beginners, students, and small businesses to enter the world of automation – without the usual barriers of high cost, complexity, or technical confusion.
1. Trusted by industry and academia
Proven track record: Since 1994, Automation Direct has served thousands of customers in industries such as manufacturing, packaging, robotics, HVAC, and more.
Used in classrooms: Technical schools, colleges, and training centers trust Automation Direct for hands-on learning kits, lab equipment, and PLC programming tools.
Positive reputation: The company is known for reliable products, responsive support, and honest pricing – building long-term trust in both professionals and beginners.
2. Beginner-friendly entry point
Getting started in industrial automation can be intimidating. AutomationDirect takes away this fear by offering:
Free learning resources (ebooks, videos, tutorials)
Easy-to-use products like the Qlik PLC series
Plug-and-play components that don’t require complex configuration
Free software tools that don’t require licensing or advanced IT setup
This makes it ideal for:
First-time learners
Engineers transitioning to automation
Small businesses doing their own setup
3. Affordable, accessible, accessible
“Gateway” means something that opens the door—AutomationDirect does this by making industrial automation:
Affordable – low-cost hardware and no software fees
Accessible – online ordering, instant downloads, live support
Accessible – friendly documentation, clean user interface, beginner-focused kits
Compared to traditional automation vendors (who often only serve large industries with sales teams), AutomationDirect welcomes anyone —even for someone doing a school project or home automation experiment.
4. Scalable as you grow
AutomationDirect is not just great for beginners—it grows with you.
Start with a basic PLC kit, and later expand to advanced HMIs, drives, and sensor networks.
It supports everything from small personal projects to full-scale machine automation.
Summary
Calling AutomationDirect a “trusted gateway” means:
“It’s the easiest, most reliable starting point for anyone looking to learn, experiment, or work with industrial automation—backed by quality support, fair pricing, and proven tools.”